If My Data Is an Open Book, Why Can’t I Read It?
Article Courtesy of: The New York Times | By NATASHA SINGER
OUR mobile carriers know our locations: where our phones travel during working hours and leisure time, where they reside overnight when we sleep.
Verizon Wireless even sells demographic profiles of customer groups — including ZIP codes for where they “live, work, shop and more” — to marketers.
But when I called my wireless providers, Verizon and T-Mobile, last week in search of data on my comings and goings, call-center agents told me that their companies didn’t share customers’ own location logs with them without a subpoena.
Consolidated Edison monitors my household’s energy consumption and provides a chart of monthly utility use.
But when I sought more granular information, so I could learn which of my recharging devices gobbles up the most electricity, I found that Con Ed doesn’t automatically provide customers with data about hourly or even daily use. Robert McGee, a spokesman for Con Ed, suggested that I might go down to the basement once an hour and check the meter myself.
Then there is my health club, which keeps track of my visits through swipes of my membership card. Yet when I recently asked for an online log of those visits, I was offered a one-time printout for the year — if I were willing to wait a half-hour.
Never mind all the hoopla about the presumed benefits of an “open data” society. In our day-to-day lives, many of us are being kept in the data dark.
“The fact that I am producing data and companies are collecting it to monetize it, if I can’t get a copy myself, I do consider it unfair,” says Latanya Sweeney, the director of the Data Privacy Lab at Harvard, where she is a professor of government and technology.
Of course, she notes, we can replicate the information that companies collect and collate about us with third-party apps or other workarounds, but we shouldn’t have to resort to redundancy. Professor Sweeney says: “We would like to see people have access to all of the data that they produce.”
In fact, a few companies are challenging the norm of corporate data hoarding by actually sharing some information with the customers who generate it — and offering tools to put it to use. It’s a small but provocative trend in the United States, where only a handful of industries, like health care and credit, are required by federal law to provide people with access to their records.
Last year, San Diego Gas and Electric, a utility, introduced an online energy management program in which customers can view their electricity use in monthly, daily or hourly increments. There is even a practical benefit: customers can earn credits by reducing energy consumption during peak hours.
About one-quarter of the company’s 1.2 million residential customers have tried the program, says Caroline Winn, the company’s vice president for customer services. Newer features, she says, allow customers to download their own use files. Or they can choose to give permission for the utility to share their records directly with a handful of apps that can analyze the data and suggest ways to reduce energy consumption.
“The customer owns their data,” Ms. Winn says. “Whether they want to use our app or somebody else’s, we want to make sure we are facilitating that.”
(Con Ed in New York also offers customers reduced pricing if they use electricity during off-peak hours. But the program requires the installation of a special meter.)
People might feel more comfortable about being subject to data-mining if companies did a better job of demonstrating a direct benefit to them, argues Jules Polonetsky, director of the Future of Privacy Forum, an industry financed research organization in Washington. One model for this, he says, is the product recommendation engine at Amazon, which lets customers view their purchase histories and excise one-off items they bought for friends that might not represent their own personal tastes.
“They are providing transparency as a feature,” Mr. Polonetsky says. “I can tweak their algorithm in a way that is mutually useful.” (Amazon is one of the sponsors of his organization.)
Even so, companies rarely offer customers more than a cropped snapshot of their activities.
Right now, for example, fitness enthusiasts who use blood pressure monitors, calorie calculators and movement sensors typically can’t collate the data for a unified view of their wellness, Doc Searls, a technology writer who has experienced this kind of problem himself, told me. If people could easily integrate their data, he wrote in a recent blog post, they might be able to correlate weight loss to a particular workout routine or diet. Those companies that do allow customers to export their files and integrate their data elsewhere, he says, have a market advantage over companies that are data misers.
“Stock data, bank data, and bond data are all more valuable when they are looked at together,” says Mr. Searls, the author of “The Intention Economy: When Customers Take Charge.”
“If I have a choice between apps and one of them shares the data that I can use more easily, I am going to choose that one.”